Easykey runs the following course on a regular basis and in some circumstances offer this course free of charge*
Easykey runs the following course on a regular basis and in some circumstances offer this course free of charge* *subject to eligibility criteria from funding sources such as the Learning + Skills Council or Projects funded by the European Social Fund.
Who is this course for?
For people who already have or are just getting a website and want to learn the ‘tricks of the trade’ in how to improve visits to their website.
Content of the Course...
Know Your Market
Who do you wish to target?
Geographical Area
What websites might they be interested in?
Who do you wish to target?
Geographical Area
What websites might they be interested in?
Get the right domain name
What makes a good domain name?
Search Engine Optimisation (SEO) – or How Do I Get Found In Google?
What is a Search Engine? – The world leaders
Do I want to be found? – if so where and by whom?
What are Google Adwords?
What makes a website SEF (Search Engine Friendly)
Metatags
Page Titles
Friendly URLS – domains and sub pages
Keep it changing!
Alt tags for images
Linking from other Websites
Grown in Herts - and How to use it
What is a Directory Website?
Community Websites
Reciprocal Linking with synchronous non-competitors
Low Tech Marketing
Corporate Identity – letter heads, brochures, cards
Signs and Vehicle Livery
Useful Promo ideas – Pens, Pads, PC stickers, Calendars, Seasonal Cards
Paper publications, flyers (the Midas Touch)
Using technology to market for you
Email stationary
Use
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email addresses
The do’s and don’t of Mailing Lists (SPAM)
Ways to send mailing lists – from Bcc, Email-merge to Online Mailing Lists
Ideas for useful Ezines – Group Mindmapping
Blogs and Online networking – Twitter, Facebook, Ecademy etc…
Viral Marketing and Humour
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