• Why did the 'Wright Brothers' figure out how to fly, when there were others who had better equipment and funded the brightest minds failed?

• Why does Apple continue to innovate and sell the most successful Mobile Phone / MP3 Player?

• Why did Martin Luther King lead the civil rights movement ? He wasn't the only one suffered and he wasn't the only great orator of the day?

How is it that others are able to achieve things that defy all our assumptions?

This 18 minute talk by Simon Sinek could inspire you to think differently about how you market your business